Tessera Una

Results

The work speaks. The numbers confirm.

Every engagement starts with a specific challenge and ends with measurable impact. Here's what that looks like.

Recent Engagements

Results reflect work delivered across prior full-time roles and consulting engagements throughout Kelli's career.

Aviation & Aerospace

A Global Private Aviation Network

The Challenge

A global private aviation network operating 200+ locations was mid-transformation, with CRM, customer portal, reservations, pricing, and marketing capabilities all in flight simultaneously. Strategy was clear at the top. Execution was fragmenting in the middle. Leadership couldn't see what was actually moving, what was blocked, or what was at risk until problems were already visible.

The Approach

Embedded as the operating layer between executive leadership and cross-functional delivery teams. Built the governance infrastructure from scratch: program delivery dashboards, weekly operating rhythm, leadership reporting architecture, and a communications model calibrated to three distinct audience levels. Diagnosed structural gaps between business and IT delivery that were causing scope fragmentation and unmarketable releases, then designed the traceability framework to close them.

50+

Active digital and marketing initiatives brought into real-time executive visibility for the first time

Weekly

Structured leadership reporting rhythm replaced reactive reconstruction with a defined source-of-truth

3

Systemic delivery failures identified and framed, enabling proactive resolution before customer impact

End-to-end

Operating model connecting VOC strategy through IT delivery to change and adoption

When transformation programs stall, it's rarely the technology. It's that nobody built the operating system underneath it. That's the work.

Home Improvement & Building Materials

A National Specialty Flooring Retailer

The Challenge

Revenue was leaking across digital channels with no clear visibility into where or why. The eCommerce operation had grown fast but the systems and processes hadn't kept up.

The Approach

Conducted a comprehensive digital commerce audit, mapped the entire customer journey against platform capabilities, identified critical conversion bottlenecks, and built a structured recovery program with clear ownership and milestones.

$20M+

Revenue recovered through systematic optimization

Full

Digital commerce program governance established

5

Departments aligned cross-functionally

The kind of impact that changes how leadership thinks about digital commerce as a revenue driver, not a cost center.

Landscape & Outdoor Living

The Nation's Largest Landscape Supply Distributor

The Challenge

No B2B eCommerce capability existed. The company needed to launch a digital commerce channel from scratch in an industry that had always been relationship-driven and offline.

The Approach

Built the entire B2B eCommerce operation from the ground up: platform selection, customer experience design, integration architecture, team structure, and go-to-market strategy, all while honoring the relationship-first sales culture.

$0→$12M

B2B eCommerce revenue built from zero

<12

Months from concept to optimized platform

100%

Sales team adoption of digital as complement

Proving that B2B eCommerce and relationship-driven sales aren't just compatible. They're stronger together.

Healthcare & Insurance

A Fortune 15 Healthcare & Technology Company

The Challenge

Engagement metrics were stagnant across digital health tools. Users had the platform but weren't using it in ways that drove health outcomes or business value.

The Approach

Analyzed user behavior patterns, redesigned engagement touchpoints, and built a data-driven optimization framework that connected digital engagement to measurable health and business outcomes.

20%

Improvement in user engagement

3x

Optimization framework deployed across products

Direct

Connection between engagement and outcomes established

In healthcare, engagement isn't vanity. It's the difference between a tool that sits on a shelf and one that changes outcomes.

Hospitality & Travel

A Global Hospitality and Resort Brand

The Challenge

The digital guest experience was fragmented across properties and platforms. Booking systems, loyalty programs, and on-property digital services operated in silos, creating friction for both guests and internal teams.

The Approach

Led digital commerce strategy and program management to unify the guest journey across channels. Aligned cross-functional teams around a single digital roadmap, streamlined platform integrations, and established governance that scaled across a global property portfolio.

Global

Digital commerce strategy unified across properties

Cross-functional

Teams aligned under shared digital roadmap

Scalable

Governance framework built for portfolio growth

When your brand spans hundreds of properties, digital consistency isn't a nice-to-have. It's how you protect the guest experience at scale.

Logistics & Supply Chain

A Global Logistics and Package Delivery Leader

The Challenge

Operational complexity at a massive scale meant digital initiatives often stalled between strategy and execution. Technology investments were being made, but the connection between platform capabilities and operational outcomes was unclear.

The Approach

Embedded within the technology and operations teams to bridge the gap between enterprise systems and frontline needs. Drove program management discipline across digital initiatives, ensuring technology decisions were tied to measurable operational improvements.

Enterprise

Program management across digital initiatives

Direct

Link established between technology and operations

Streamlined

Decision-making across complex stakeholder groups

At global scale, the difference between a good technology investment and a wasted one is whether someone connects it to the operation it's supposed to improve.

Nonprofit & Mission-Driven

A Leading National Health Nonprofit

The Challenge

The organization needed to translate decades of mission-driven impact into a modern digital presence that could drive engagement, fundraising, and awareness at scale, without losing the human connection at the heart of its work.

The Approach

Applied digital commerce and engagement strategy principles to a nonprofit context. Built frameworks for measuring digital impact beyond clicks, connecting online engagement to real-world outcomes and donor relationships.

Modernized

Digital engagement strategy for national reach

Measurable

Framework connecting digital activity to mission impact

Sustained

Donor and volunteer engagement improvements

Mission-driven organizations deserve the same strategic rigor as Fortune 500 companies. The mission is too important for anything less.

Your results could be next.

Every number on this page started as a conversation. Let's have ours.

Explore Together