Services
The expertise your digital commerce needs.
Every engagement is tailored. Every deliverable is actionable. And every result is measurable.
Fractional Digital Commerce Leadership
Executive impact, flexible commitment
Embed me as your fractional Chief Digital Officer or VP of eCommerce. I integrate with your leadership team, set the digital commerce vision, and drive execution without the full-time executive price tag.
Key Deliverables
- Digital commerce strategy & roadmap
- Team alignment & capability assessment
- Vendor and platform evaluation
- Executive reporting & stakeholder management
- KPI framework & performance dashboards
Digital Commerce Strategy
From vision to revenue
Whether you're launching eCommerce for the first time, migrating platforms, or trying to figure out why your digital channel isn't converting, I build the strategy that connects your technology to your customer's buying journey.
Key Deliverables
- eCommerce platform assessment & selection
- Customer journey mapping & optimization
- B2B and B2C commerce strategy
- Omnichannel integration planning
- Conversion rate optimization roadmap
Program & Portfolio Management
Structure for complex initiatives
I bring order to chaos. Multi-workstream digital programs with cross-functional dependencies, competing priorities, and executive visibility needs. This is where I thrive.
Key Deliverables
- Program governance framework design
- Cross-functional alignment & RACI clarity
- Risk management & mitigation planning
- Budget tracking & resource optimization
- Stakeholder communication cadence
Revenue Recovery & Optimization
Find the money you're leaving behind
I audit your digital commerce operation (platform, funnel, process, and people) to find the revenue gaps hiding in plain sight. Then I build the program to close them.
Key Deliverables
- Revenue leakage audit
- Funnel analysis & optimization
- Platform performance assessment
- Process improvement recommendations
- Quick-win identification & implementation
Platform Migrations & Launches
Seamless transitions, zero revenue disruption
From legacy systems to modern platforms, I manage the entire migration lifecycle so your business never misses a beat. I've led launches from $0 to $12M in revenue.
Key Deliverables
- Platform selection & vendor negotiation
- Migration planning & risk assessment
- Data migration strategy
- Launch readiness & go-live management
- Post-launch optimization
Strategic Advisory
A thought partner for complex decisions
Sometimes you don't need a full engagement. You need a strategic sparring partner. Someone who's seen this before and can help you think through the decision before you commit.
Key Deliverables
- Ad-hoc strategic consultation
- Technology investment evaluation
- Organizational readiness assessment
- Board and executive presentation support
- Second-opinion reviews on major initiatives
How We Work Together
Engagement models
Fractional Engagement
Ongoing leadership embedded with your team. Typically 2-4 days per week.
Ideal for: Organizations needing sustained digital commerce leadership
Project-Based
Defined scope, timeline, and deliverables. From 4 weeks to 6 months.
Ideal for: Specific initiatives like platform migrations or revenue audits
Advisory Retainer
Strategic guidance on-demand. Regular check-ins plus ad-hoc support.
Ideal for: Leaders who want a trusted advisor in their corner
Not sure which service fits?
That's exactly what the first conversation is for. Tell me what you're facing, and I'll tell you what I'd recommend. Honestly.